Our mission

IDF serves car and truck manufacturers and the automotive aftermarket parts and services industries. The company is committed to the mission of:

  • Obtaining and organizing detailed data, much of which may have been previously undiscovered.
  • Turning that data into accurate, insightful, and timely market information.
  • Presenting the data in accessible, easy-to-use formats.
  • Advising on opportunities for developing and modifying products and operations to capitalize on the market and manufacturing facts the data contains.
  • Bridging the cultural gap between the United States, Canada, Mexico and Latin American markets.
  • Instilling confidence that the chosen course of action is based in fact, not guesswork.
  • Giving clients the competitive edge.
  • Empowering client success.
  • Producing measurable improvements to the bottom line.